Founded in 1837 by Joseph in Roubaix, France, La Redoute began as a worsted wool spinning mill. Its name comes from the street where its historic factory was located LaRedoute Corporate.
Over nearly two centuries, the company evolved from mail-order catalogs into a digital-first lifestyle brand, serving 10+ million active customers in more than 26 countries and generating revenues nearing €875 million in 2019.
Fashion & Home: A French-Style Universe
La Redoute’s DNA is rooted in accessible French style—casual and timeless. It is France’s second-largest women’s apparel retailer and third-largest in linens.
Around 70% of its products are designed in-house, supported by a robust trend team and collaborations with brands like Sezane.
The company also runs a thriving marketplace (launched in 2010), which accounts for roughly 15% of revenue, featuring partner brands including Puma, and Levi’s.
La Redoute Collections: Everyday French Chic
La Redoute Collections is the brand’s core line—and it perfectly embodies what most people picture when they think of French style: understated, elegant, and practical.
These are the clothes for which you will be ready for daily. Think relaxed tailoring, high-quality basics, romantic blouses, and versatile dresses that seamlessly transition from office to cafe terrace. The line blends comfort with refinement, often featuring organic cotton, linen, and eco-conscious materials—making it a smart and stylish choice for conscious consumers.
Key features:
- Timeless wardrobe essentials
- Seasonal updates that follow global trends with a French twist
- Inclusive sizing and affordability
- Sustainable fashion choices
types of items you’ll find in La Redoute Collections, highlighting their style:
Outerwear (Jackets & Coats)
La Redoute’s coats and jackets are designed with both style and warmth in mind:
- Long wool coats with clean lines for a smart, polished look
- Puffer jackets and parkas for winter, warm but lightweight
- Denim and faux leather jackets for everyday casual style
Dresses
Their dresses are one of the highlights of the brand! You’ll find:
- Floral prints and flowy fabrics for everyday wear
- Wrap dresses and shirt dresses that flatter all body types
- Midi and maxi lengths for a relaxed, elegant vibe
Tops & Blouses
La Redoute tops are designed to be simple yet stylish. Look out for:
- Soft cotton T-shirts and classic button-up shirts
- Romantic blouses with lace, ruffles, or puff sleeves
- Basic tanks and knits for layering or solo wear
Trousers, Jeans & Skirts
Bottoms from La Redoute are all about comfort and fit:
- High-waisted jeans in all cuts: skinny, straight, flared
- Wide-leg trousers and culottes for a smart-casual look
- Midi skirts in flowy or structured styles
Knitwear & Sweaters
Cozy and fashionable! Their knitwear includes:
- Chunky knit sweaters for cold days
- Lightweight cardigans for layering
- Turtlenecks and ribbed knits in soft fabrics
Footwear & Accessories
La Redoute also offers a selection of:
- Ankle boots, ballet flats, and sneakers
- Handbags, belts, scarves, and hats
Kidswear & Baby Clothing
Comfortable, cute, and practical!
- Soft organic cotton basics, cozy pajamas, and sweet dresses
- Easy-to-wear clothes that are both kid-friendly and parent-approved
La Redoute Jimi or creation: The Free-Spirited Capsule
La Redoute Jimi or creation brings a fresh spirit to the brand. It’s a younger, trend-forward capsule that leans into vintage influences, earthy tones, and laid-back silhouettes.
This line feels like a love letter to the 70s—with flared trousers, paisley prints, knits, and embroidered details. It’s perfect for those who love expressing individuality through relaxed yet distinctive pieces.
Why choose Jimi?
- Great for music festivals, casual weekends, or statement layering
- Unique prints and handmade-feel detailing.
Sustainability & Strategic Growth
It Recently shifted 60% of orders to craft packaging, reducing plastic usage by 120 tonnes per year as of mid‑2024.
It mainly Focuses on local and near‑import production, with over 30% of its home decorations range labeled “Made in Europe/France”.
Expansion is targeted at Switzerland and Italy, with plans to open at least 6 new physical stores by 2025 and elevate its home‑focused brands—La Redoute Interiors and AMPM—into premium offerings.
Final Thoughts
La Redoute has skillfully created sub-brands that give services to a wide variety of tastes while maintaining a cohesive identity rooted in French elegance.
Whether you’re: Building a smart-casual wardrobe with La Redoute Collections Or exploring creative, designer flair through Creation you’re stepping into a world where fashion is both accessible and aspirational.
