When the weather gets rough, your gear should be tougher. That’s where Helly Hansen USA steps in—offering performance-driven outdoor apparel trusted by professionals and everyday adventurers alike. Whether you’re heading into the mountains, sailing the open sea, or simply dealing with unpredictable weather in your city, Helly Hansen has your back with gear that’s both functional and stylish.
In this blog, we’ll explore what makes Helly Hansen stand out in the world of outdoor gear, dive into their popular collections, and help you discover why so many outdoor lovers across the USA choose this Norwegian-born brand.
The Helly Hansen Legacy: From Fjords to the USA
Founded in 1877 in Norway, Helly Hansen began with a simple goal: to create durable clothing to protect sailors from harsh Nordic conditions. Over a century later, the brand is still going strong, but its reach has expanded worldwide.
In the United States, Helly Hansen has become a household name for outdoor enthusiasts, skiers, boaters, hikers, and even urban commuters. What sets the brand apart is its commitment to blending advanced technology with timeless Scandinavian design.
Designed for Performance, Made for Life
Helly Hansen apparel isn’t just made for looks—it’s built to perform. Whether you’re trekking through snow, braving rainstorms, or working in extreme environments, Helly Hansen offers innovative gear made to protect, last, and move with you.
Technologies That Make a Difference
- HELLY TECH® Protection: A waterproof, windproof, and breathable membrane that keeps you dry without overheating.
- LIFA® Technology: A lightweight fiber that wicks moisture away, keeping your body temperature stable in cold and wet conditions.
- Primaloft® Insulation: Lightweight warmth without the bulk, designed to keep you toasty even in sub-zero temps.
Why Choose Helly Hansen?
Here’s why thousands of Americans trust Helly Hansen every year:
- Tried and Tested in Harsh Conditions
Gear isn’t just designed in a lab—it’s tested in real environments by professionals, including skiers, sailors, mountain guides, and rescue workers. - Eco-Friendly Innovation
The brand is actively reducing its environmental impact by using recycled materials, reducing water waste, and eliminating harmful chemicals like PFCs from their waterproofing processes. - Minimalist Scandinavian Design
Clean lines, classic color palettes, and smart tailoring make their gear as stylish on city streets as it is on snowy peaks.
Shop the Best of Helly Hansen
Here’s a breakdown of some of Helly Hansen’s top product categories:
1. Men’s Outdoor Apparel
Helly Hansen’s men’s collection offers a full range of jackets, base layers, pants, and accessories designed to keep up with rugged adventures. Popular pieces like the Alpha 3.0 Ski Jacket or Salt 2 Sailing Jacket provide advanced protection for mountain slopes and ocean swells alike.
Whether you’re hiking, climbing, or commuting through rain and snow, their gear delivers durability, warmth, and weather resistance in one streamlined design.
2. Women’s Performance Wear
The women’s line is where performance meets sleek style. From the Odin 9 Worlds Shell Jacket to the cozy and water-resistant Aden Down Parka, the collection is engineered for maximum comfort and movement without compromising aesthetics.
You’ll also find winter boots, fleeces, and LIFA® base layers that provide essential insulation while feeling soft against the skin.
3. Kids’ Outdoor Clothing
Helly Hansen believes little adventurers deserve just as much protection as the grown-ups. Their children’s collection features mini versions of top-selling jackets, pants, and bibs—all built with the same waterproof, breathable fabrics. Perfect for snowy playgrounds, rainy hikes, or chilly mornings at school.
4. Workwear Collection
Trusted by professionals in demanding industries like construction, oil, and maritime, Helly Hansen’s workwear line is designed for strength and safety. High-visibility jackets, flame-retardant gear, and insulated coveralls are all part of the offering, combining practical function with heavy-duty performance.
5. Footwear and Accessories
Complete your kit with Helly Hansen boots, gloves, beanies, and waterproof backpacks. Their footwear line includes sturdy trail shoes and insulated boots made for all-weather protection and grip.
What Shoppers Are Saying:
⭐⭐⭐⭐⭐ Caroline
“Helly Hansen products are well made and they stand behind their products. Their customer service team is attentive and knowledgeable. They made the process clear and helped resolve my issue. We are an active family and now we will be rocking our gear! Love that they stand behind what they make and think of layers that keep us warm is the coldest conditions.”
⭐⭐⭐⭐⭐ Micaela Bermensolo
“My husband and I have nearly all Helly ski gear, from base layers to our shells and pants. I was so bummed when my nearly new ski shell had a malfunction with the zipper that was beyond any effort to repair. After providing all my info on the jacket, purchasing etc, the HH team was really helpful and are making sure I can get back out there with a shell that zips.
Continue to be a big HH fan and look forward to rocking the brand for years to come – thank you so much.”
⭐⭐⭐⭐⭐ Trina Peterson
“While on a cruise in Europe we purchased a HH jacket.
After returning home we realized the zipper did not work properly.
Since we live in Arizona we could not return to the store so I wrote HH and the very kindly sent me a credit to purchase a new jacket online.
Really appreciate good customer service these days”
With reference to Trustpilot
Gear Up with Helly Hansen
In the end, Helly Hansen is more than just a brand—it’s a partner in your adventures. It’s for the skier who lives for powder days, the sailor navigating coastal winds, the hiker chasing new summits, and the traveler who needs stylish yet rugged protection on the go. With decades of proven performance, cutting-edge technology, and a timeless sense of style, Helly Hansen helps you explore more and worry less, no matter the weather.
Helly Hansen makes it easy to shop online, with fast delivery, easy returns, and customer service that stands behind every product. With constant innovation, a legacy of trust, and gear that works as hard as you do, there’s no better partner for your outdoor lifestyle.
So, whether you’re investing in your next alpine jacket or a breathable base layer, make Helly Hansen your first choice for reliable outdoor gear. Because when nature gets serious, Helly Hansen gets going.
Ready to explore? Browse the latest collections, grab a seasonal deal, and get outfitted for your next adventure with Helly Hansen USA.
